Privacy Policy

Introduction

GreenStripe provides lawn care, lawn renovation, tree & shrub care and pest control services in Northern New Jersey. This Privacy Policy explains what information we collect, how we use it, when we share it and the choices you have. It applies to our website, our enrollment and advisor tools, and communications with our team.

Service-specific terms are described in our Terms & Conditions.

Information You Provide

We collect information you choose to give us, which may include:

• First and last name
• Service or property address
• Email address
• Mobile or telephone number
• Billing information
• Service selections
• Lawn and property information
• How you heard about GreenStripe
• Messages, questions and support requests
• Appointment or consultation requests
• Job application information
• Commercial, sports field or partner inquiry information
• Referral-related information, where applicable
• Other information you choose to provide

Property Information

Our services are built around your property. Depending on the services and features being used, GreenStripe may obtain or generate property-related information from information you provide, publicly available information or third-party mapping/property services. Where applicable, this may include:

• Property address and map location
• Latitude and longitude
• Public or third-party property data
• Aerial or satellite imagery
• Lawn and turf measurements, including areas you draw yourself
• Property characteristics
• Photos you provide
• Lawn or landscape observations
• Service history and treatment recommendations
• Measurement and review information

Some of these features may be introduced over time.

Information Collected Automatically

When you use our website, GreenStripe or its service providers may automatically collect information such as:

• IP address
• Browser type, operating system and device type
• Approximate location derived from IP address, where applicable
• Referring page or website
• Pages viewed and links or buttons clicked
• Dates and times of visits
• Session information
• Campaign (UTM) and ad-click parameters
• The service you showed interest in, your landing page and the button you selected
• Website interaction and conversion events

This information may be collected using cookies, pixels, tags, browser session storage and similar technologies. We do not collect precise GPS location unless you specifically provide or authorize it through a feature.

How We Use Information

To provide and manage services, we may use information to:

• Provide the services you request
• Prepare estimates and proposals
• Measure or evaluate properties
• Process enrollment and create or manage customer accounts
• Communicate about scheduled service
• Send account and billing information
• Respond to questions and support requests
• Schedule advisor calls

To operate and improve our business, we may use information to:

• Operate StripeLife and related business systems
• Improve our website, enrollment experience and services
• Understand how customers find GreenStripe and measure advertising effectiveness
• Personalize relevant service experiences
• Maintain security and prevent fraud or abuse
• Comply with legal and regulatory obligations

For marketing, we may send promotional communications only where permitted, as described in Marketing Communications.

StripeLife

StripeLife is GreenStripe's own internal business and customer operating platform. Information submitted through our website is sent to StripeLife, which may store and manage:

• Property information and measurements
• Lead, prospect and customer contact information
• Service interest and service selections
• Quotes and proposals
• Marketing attribution and how-you-heard-about-us answers
• Advisor interactions and enrollment information
• Communication preferences and consent records
• Related customer and service activity

Operating & Service Providers

GreenStripe uses third-party service providers to operate parts of the business. For example, GreenStripe uses RealGreen for customer, service and payment operations. Other providers may support:

• Customer and account management
• Field-service operations and scheduling
• Billing and payment processing
• Communications, email and text messaging
• Website hosting
• Mapping and property data
• Analytics and advertising
• Employment and application processing
• Referral programs
• Other operational functions

We may share information with service providers that process information on GreenStripe's behalf and only as reasonably necessary to provide their services to us.

Payment Information

Where payment information is required, payment-card data may be collected or processed through payment providers or systems used by GreenStripe. GreenStripe's public website is not intended to store raw full payment-card details in ordinary website form fields.

Analytics & Advertising

GreenStripe may use tools such as Google Analytics, Google Ads, Google Search Console, Meta (Facebook and Instagram) advertising tools and other advertising or measurement providers. Not every tool listed here is necessarily in use at any given time.

Where enabled, these tools may be used for:

• Measuring website usage
• Conversion tracking and campaign attribution
• Audience measurement
• Remarketing and advertising
• Improving the customer experience

When these tools are enabled, the providers may receive device identifiers, cookie data and website events (for example, that a page was viewed or a request was submitted) to provide measurement or advertising services. Their use of that information is also governed by their own policies.

Cookies & Similar Technologies

Cookies and similar technologies are small pieces of data stored by your browser. They broadly fall into three groups:

• Essential / functional — needed for the website to work, to keep your place in the enrollment process, for security or for features you request.
• Analytics — used to understand how the website performs and is used.
• Advertising — used, where enabled, to measure or personalize advertising.

You can control cookies through your browser settings. If GreenStripe later provides a cookie-preference tool, you may also be able to manage your choices there. Blocking some cookies may affect how the website works.

Marketing Attribution

GreenStripe may record how you first reached our website, such as through Google, Facebook or Instagram, direct visits, a referral or a specific campaign, along with your landing page, campaign (UTM) parameters, original service interest and the button you selected. This information may stay associated with your request or customer record so we can understand which marketing is working.

This automatic information is not always complete or perfectly accurate, and it is separate from any answer you give us directly about how you heard about GreenStripe.

How Did You Hear About Us?

If you tell us how you heard about GreenStripe, we may use that answer to:

• Understand how customers discover GreenStripe
• Evaluate marketing and referral channels
• Improve service and marketing decisions
• Associate the appropriate source with your lead or customer record

This answer is distinct from automatically collected marketing attribution.

How Information Is Shared

GreenStripe does not sell customer contact lists or personal information for money. Information may be shared with:

• Service providers operating on GreenStripe's behalf
• Payment and financial processors
• Communications providers
• Operational software providers
• Mapping and property-data providers
• Analytics and advertising providers, where enabled (see Analytics & Advertising)
• Professional advisers, where reasonably necessary
• Government, regulatory or legal authorities, when required
• A successor entity in connection with a business sale, merger, reorganization or transfer

The last item is a standard business-continuity provision.

Service Communications

Some communications are part of providing the services you request. These are not marketing and may be sent by phone, text or email. They may include:

• Scheduled-service notifications
• Arrival and service updates
• Weather and rescheduling notices
• Billing and payment notices
• Account information
• Responses to your questions
• Advisor appointment information you requested
• Safety and application information
• Important changes related to active services

Marketing Communications

GreenStripe may send promotional communications where permitted by applicable law. These may include seasonal service information, offers, lawn-care education, information about additional GreenStripe services, and reminders or promotions.

If you no longer wish to receive promotional communications from GreenStripe, you may use an available unsubscribe method or contact GreenStripe to request that promotional communications stop.

Promotional communications are separate from service communications. Even if promotional communications stop, GreenStripe may still contact you regarding requested services, scheduling, service visits, billing, account matters, customer support, and other communications necessary to provide or manage your services. You do not need to agree to receive promotional communications to request or buy GreenStripe services.

Your Privacy Choices

You may contact GreenStripe with questions about your personal information or this Privacy Policy, or to update your communication preferences. Depending on applicable law, you may have rights regarding certain personal information. Contact GreenStripe if you have a privacy question or request.

You can reach us through our Contact page, by phone at 908-300-4848 or by email at hello@gogreenstripe.com.

Data Retention

GreenStripe keeps information for as long as reasonably necessary for purposes such as:

• Providing services and maintaining customer and service history
• Business records and billing
• Legal and regulatory obligations
• Resolving disputes
• Security
• Marketing attribution and analytics, where appropriate

Data Security

GreenStripe uses reasonable administrative, technical and organizational measures intended to protect information. No website, system or method of electronic storage or transmission can be guaranteed to be completely secure.

Children

GreenStripe's website and services are intended for homeowners, property managers, business customers and other adults seeking property services. GreenStripe does not knowingly seek personal information from children under 13 through the website.

Job Applicants

Information submitted through our Careers pages is used to review and process employment applications and to contact applicants about their application. We do not use job-application information to send lawn-care marketing.

Third-Party Links & Referral Platform

Our website may link to third-party websites and services, such as social media, payment or operational providers and our referral platform. GreenStripe does not control those sites, and their privacy practices are governed by their own policies.

Our Refer a Friend program currently runs on an outside referral platform at refergogreenstripe.com. When you leave our website to use it, that platform's own privacy practices apply.

Changes to This Policy

GreenStripe may update this Privacy Policy from time to time. The current version shows its "Last Updated" date at the top of this page. Material changes will be communicated where required or appropriate. Where the law requires your affirmative consent for a change, we will ask for it rather than rely on posting alone.